An ambitious vision for the next 50 years
As MAAX celebrates its 50th anniversary, we're proud of where we've come from, but we begin this new chapter with an eye to the future under André Deland's leadership. His arrival as President marks a strategic turning point, where innovation, customer experience (CX), employee experience (EX), and excellence will guide our growth for the next 50 years.
André is committed to strengthening the customer experience by putting our customers at the heart of everything we do, while cultivating a corporate culture where our employees feel listened to, valued, and inspired to excel. Excellence will be the cornerstone of our approach, both in the quality of our products and in our services, with the constant aim of exceeding the expectations of our partners and customers.
Under André's leadership, MAAX will continue to push the boundaries of innovation, creating solutions that transform the bathroom products industry while preserving our core values. We are convinced that through unwavering collaboration and commitment, we will build a sustainable and prosperous future for ourselves and our partners.
André Deland
President
Sharing experiences since 1969
MAAX’s roots date back to 1969 when, as a then small entrepreneurial business in the Beauce region of Quebec, the company was founded to manufacture snowmobile components and swimming pools.
Over the years, our product portfolio evolved, diversified and grew... and MAAX ultimately emerged as a North American market leader in the bathware industry, in particular with these three main product lines: bathtubs, shower solutions and shower doors.
Throughout our history, MAAX has made design, comfort, quality, convenience, ease of doing business, and – of course – customer service, our priorities. It's a strategy that's paid off.
Today, MAAX has over 1,300 employees, and our diversified customer base composed of distributors, specialized stores and retailers is constantly expanding. Our products are present in the bathrooms of thousands of homes in Canada and the United States. This is further proof that MAAX is playing an integral part in the lives of millions of people.
Here’s our story…
From humble beginnings come great things!
Our beginnings
It all started in 1969, in Beauce, when Placide Poulin established a small business named Modern Fiberglass and Metal Inc. In its early stages, the company offered snowmobile cabs, molded swimming pools and other products for the transportation industry.
MAAX at a glance...
- 2 research and development centres, located in Sainte-Marie-de-Beauce and Lachine, Québec
- 4 customer service centres in the US and Canada – Quebec, Minnesota, West Virginia and Washington.
- 8 manufacturing facilities in North America
- 80 patents
- A network of hundreds of suppliers and partners
- 5,000 points of sale
- 1 million units/year
- +25 million products sold to date
- State-of-the-art robotics and digital technologies
Want to know more?
Read the press release that talks about MAAX's 50th anniversary and our big milestones throughout the years.
MAAX's Major Pillars for Success
Operational Excellence
Health and Safety is the #1 of the eight fundamental elements of MAAX’s Operational Excellence strategy, namely Safety, People, Molds, Quality, Delivery, Cost, Process and Customer. A thorough analysis of the working environment and its equipment have allowed MAAX to identify safety and ergonomic hazards and to build an action plan that we update on a regular basis in light of corrective actions and suggestions put forward by our teams.
As part of this approach, the MAAX team has implemented a series of initiatives, and the severity and frequency of accidents has significantly decreased thanks to the accountability and commitment of all MAAX employees.
Innovation
A pioneer in introducing acrylic technology to bathware, MAAX consistently pushes the boundaries. Over the years we have introduced dozens of new products and secured over 80 registered patents. One of the latest innovations is the revolutionary U tile, a shower wall solution that offers an alternative to tiles, creating an entirely new product category.
Innovation is part of MAAX’s DNA. Our employees are always seeking new ways of doing things while constantly listening to our customers, learning about their needs, and using their expertise to find innovative solutions.
